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Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
-Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. -Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. -Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez! -Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school.
What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better.
Normal in-store, physical product price: $18.98
When Dora Conroy, a Philadelphia antiques dealer, purchases a curious selection of auction items - objects she judges to be humorous novelties, she unknowingly becomes the deadly focus of an international smuggler.
When robberies and death surround her merchandise, Dora seeks help from her intriguing upstairs tenant, former cop Jed Skimmerhorn.
They discover a shadowy path leading across the continent to the smuggler, a man who will stop at nothing to recover his hidden riches.
Like the treasures he craves, Dora and Jed find they are susceptible to his crushing grasp.
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His bestselling audio and video programs have been translated into 14 languages and are used in 31 countries. More than one million people have attended his programs on success, sales effectiveness and personal fulfillment.
Now in Maximum Achievement, Tracy presents a proven system of powerful ideas and principles you can use to rapidly improve your life.
He has combined insights and methods from psychology, philosophy, metaphysics and human potential research to create a unique program that will:
* Streamline your focus for maximum results
* Remove mental barriers that stand in the way of your dreams
* Provide you with the essential conditions for change
* Develop superior relationships in your personal and professional life
By following the principles of Maximum Achievement's Master Plan, you can build a foundation for a life of happiness, health, harmony and prosperity.
Normal in-store, physical product price: $19.95
Attitude affects every facet of our lives—from the way we handle stress to how we communicate at work.
The way we view difficulties and setbacks can make the difference between success and failure. Roger Fritz has devoted his career to helping people overcome obstacles and achieve their goals by changing their outlook on life.
In The Power of a Positive Attitude, he shows you how to develop a deeper understanding of the effects of your attitude and how it influences not only your performance but also the results others achieve.
With The Power of a Positive Attitude, you can learn how to:
•Turn mistakes into assets
•Understand the do’s and don’ts of dealing with your boss
•Overcome your own negative attitudes
•Build up your self-confidence
•Adopt the 10 characteristics of successful leaders
•Deal with overachievers and listen more effectively
•Improve morale and avoid doubters
•Sharpen interpersonal skills
•Conquer burnout and stress.
Life-affirming and authoritative, this invaluable audiobook will empower you to face life and work with joy and confidence.
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When that secret is threatened, Cassie tosses her new life away like a bad hand of cards and goes back in a sprint to her old work Her trade was robbing casino gamblers, and she was the very best. Now it's the only way she can make enough money fast to maybe make everything right. Quickly she lines up a mark, a man who has been winning steadily for a week at high-stakes baccarat. The job goes smoothly until she opens his briefcase...
And discovers a world of trouble she never dreamed of. Her superstitious friend who lined up the job says it's the bad-luck void moon having its malignant way. Cassie knows it's worse. She's crossed paths again with her life's nemesis, the man who destroyed everything six years before. He's Jack Karch, a private investigator by day who does bloody work for casino owners by night. Walking back into his sights is the worst thing that's ever happened to Cassie. Getting out alive will take all her skill and luck and faith in that one good thing...
Normal in-store, physical product price: $39.98
The powerful Newbury Award-winning classic.
A landmark in children's literature, winner of the 1970 Newbery Medal , and the basis of an acclaimed film Sounder traces the keen sorrow and the abiding faith of a poor African-American boy in the 19th-century South. The boy's life is changed forever when his father is caught stealing a ham to feed his starving family. His dog, Sounder, is wounded in the incident and waits faithfully for his master to come home. Read by Avery Brooks, this timeless and compelling parable will move listeners of all ages.
" Blues riffs and Brooks's soulful singing set the tone and enhance the tale. This bittersweet saga, richly told by Brooks, will remain in listeners' hearts and minds long after the final line is heard . " --- AudioFile
William H. Armstrong grew up in Lexington, Virginia. He graduated from Hampden-Sydney College and did graduate work at the University of Virginia. He taught ancient history and study techniques at the Kent School for fifty-two years. Author of more than a dozen books for adults and children, he won the John Newbery Medal for Sounder in 1970 and was awarded an honorary Doctor of Letters degree from Hampden-Sydney College in 1986.
Avery Brooks is an accomplished actor, director, musician, and teacher. His credits include the television role of Captain Benjamin Sisko on Star Trek: Deep Space Nine . He served as the National Black Arts Festival's Artistic Director throughout the 1990s and is an Associate Professor of Theater Arts at Rutgers University.
Normal in-store, physical product price: $17.95
